Tequila exports keeps growing

Tour Jose Cuervo Tequila DistilleryTequila started 2012 with more exports

GUADALAJARA, Jalisco (22/FEB/2012 at Informador news paper) – The tequila industry started this year 2012 with a 4% increase in exports, although the production there was a slight decrease.

According to the Tequila Regulatory Council (CRT), the closure of production last January led to 18.4 million liters, which means a decrease of 1.1%, according to data from January 2011.

As for exports, sales in January that totaled 12.6 million liters. The agency reports that it exported 8.7 million liters of tequila mixed in addition to 3.9 million product made ??from 100% agave and seven million liters in bulk shipments.

Tequila Distilleries soon to go Green

Tequila companies will focus their investments in this and next year to preserve the environment.

Currently the Casa Cuervo company exports on an annual 10 million liters of tequila to over 120 countries, many of which begin to require companies producing their carbon footprint before closing purchase contracts.

“The investments will focus on the care of the environment with new stillage treatment plants to other plants, in addition to which was put into operation last year Camichines production center,” he told the director of The Economist Cuervo Tequila Institutional Relations, John Married Arregoitia.

The company tequila distilleries and six others are working with the National Chamber of Tequila Industry to build in the Los Altos region of the first floor or stillage treatment of liquid waste resulting from the distillation process.

The project, also involving Cazadores Bacardi, Pernod Ricard, Tequila Patron, Don Julio and San Matías, requires an investment of $ 10 million, for which the camera tequila distilleries and work involved in obtaining funds government both federal and international agencies, which will complement the contributions of companies. The plant will have capacity to treat at least 1,000 cubic meters of vinasse.

The production houses are ready the project, technology and design of the plant, so plan to break ground in the first half of 2012.

Diageo to buy Tequila Cuervo?

The British company Diageo signed a contract to distribute the brand outside of Mexico Jalisco, which expires in two years
Tequila Tour

MEXICO .- Diageo, the world leader in the manufacture and distribution of alcoholic beverages, is interested in buying the brand Jose Cuervo.

According to Reuters, the British company would be among the most likely buyer interested in acquiring the best-selling tequila in the world whose brand is valued at approximately $ 2.000 billion (million dollars).

So far, Diageo has permission to distribute outside of Mexico José Cuervo, however, the contract expires in June 2013.

It is recalled that Jose Cuervo Tequila is a brand of tequila produced by Tequila Cuervo La Rojeña, SA de CV, Jalisco-based company that manages the Beckmann family.

Thus, there would be endorsed by the Beckmann to close the transaction. To become effective acquisition, Diageo will consolidate as the entity that controls the market for alcoholic beverages.
The company incorporated a signature drink another country, as it did with the vodka (Smirnoff) and whiskey (Johnnie Walker).

Tequila Diageo to boost position, especially in the American brand.
Jose Cuervo controls nearly 29% of the world of tequila sold 2.800 million dollars and about 4.5 million cases of 12 bottles a year, 60% of sales are made in the U.S. market, which has more than twice the size of its closest competitors.

Diageo also brings to alcoholic beverages such as J & B, Captain Morgan, Baileys and Guinness. (The Weekly Agency)